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3G Marketing: Communities an...Tomi T. Ahonen, Timo Kasper,...

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Next generation wireless is not about technology, it is all about marketing….What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and marke… more

3G Marketing: Communities and Strategic Partnerships
Tomi T. Ahonen, Timo Kasper, Sara Melkko
Wiley , English

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