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Understanding Marketing, Str... - A.E. Boswell

Understanding Marketing, Str...A.E. Boswell

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Combining earlier Pocket Guides for Managers, this compilation offers new, aspiring and learner managers with a crucial basic awareness of organisational marketing, strategy and the Six Sigma approach to service improvement. Contains graphi… more

Understanding Marketing, Strategy and Sigma Methodology: A Pocket Guide for Managers
A.E. Boswell
Summary: Full Frontal PR - R... - Must Read Summaries

Summary: Full Frontal PR - R...Must Read Summaries

This work offers a summary of the book “FULL FRONTAL PR: Getting People Talking About You, Your Business or Your Product” by Richard Laermer and Michael Prichinello.Richard Laermer is the founder and CEO of his own firm, RLM Public Relation… more

Summary: Full Frontal PR - Richard Laermer and Michael Prichinello
Must Read Summaries
Must Read Summaries , English
Leaders Open Doors : A Radic... - Bill Treasurer

Leaders Open Doors : A Radic...Bill Treasurer

Leadership is the most overanalyzed, thoroughly dissected, and utterly confused topic in business. In Leaders Open Doors, author Bill Treasurer helps lighten the leadership load by disti lling that leaders are simply creators of opportunity… more

Leaders Open Doors : A Radically Simple Leadership Approach to Lift People, Profits, and Performance
Bill Treasurer
iUniverse , English
Becoming a real taskmaster - Jim Stroup

Becoming a real taskmasterJim Stroup

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This booklet is a re-presentation of a series of posts from the Management Leadership® Blog entitled “Becoming a real taskmaster” (November 6 – 14, 2007). They are offered here in this format for the convenience of those who wish to have ea… more

Becoming a real taskmaster
Jim Stroup
Jim Stroup , English
Summary: Getting Business To... - Must Read Summaries

Summary: Getting Business To...Must Read Summaries

This work offers a summary of the book “GETTING BUSINESS TO COME TO YOU: Everything You Need to Do Your Own Advertising & Sales Promotions” by Paul, Sarah Edwards and Laura C. Douglas. The only truly essential element for a successful busin… more

Summary: Getting Business To Come To You - Paul, Sarah Edwards and Laura C. Douglas
Must Read Summaries
Must Read Summaries , English
Summary: Free - Chris Anderson - Must Read Summaries

Summary: Free - Chris AndersonMust Read Summaries

This work offers a summary of the book “FREE: The Future of a Radical Price” by Chris Anderson.Chris Anderson is the editorinchief of Wired magazine. He was previously the U.S. business editor for The Economist where he launched their cover… more

Summary: Free - Chris Anderson
Must Read Summaries
Must Read Summaries , English
Microsoft in China and India... - Prithwiraj Choudhury

Microsoft in China and India...Prithwiraj Choudhury

Relates to Microsoft’s expansion in China and India in the period 1993-2007 and the strategic issues faced by multinationals in emerging markets.

Microsoft in China and India, 1993-2007
Prithwiraj Choudhury
Harvard Business Press , English
Summary: The CashFlow Quadra... - Must Read Summaries

Summary: The CashFlow Quadra...Must Read Summaries

This work offers a summary of the book “THE CASHFLOW QUADRANT: Rich Dad’s Guide To Financial Freedom” by Robert Kiyosaki and Sharon Lechter.Robert Kiyosaki is the cofounder of an international educational company which teaches business and … more

Summary: The CashFlow Quadrant Robert Kiyosaki and Sharon Lechter
Must Read Summaries
Must Read Summaries , English
First, Break All the Rules: ... - Marcus Buckingham, Curt W Coffman

First, Break All the Rules: ...Marcus Buckingham, Curt W Coffman

The world’s greatest managers differ in sex, age, and race. They employ different styles and focus on different goals. Despite their differences, great managers share one trait: They break virtually every rule conventional wisdom holds sacr… more

First, Break All the Rules: What the World’s Greatest Managers Do Differently
Marcus Buckingham, Curt W Coffman
Gallup Press , English
Summary: Best Practices Robe... - Must Read Summaries

Summary: Best Practices Robe...Must Read Summaries

This work offers a summary of the book “BEST PRACTICES: Building Your Business With CustomerFocused Solutions” by Robert Hiebeler, Thomas Kelly & Charles Ketteman.Robert Hiebeler is the Managing Director of KnowledgeSpace, an Arthur Anderse… more

Summary: Best Practices Robert Hiebeler, Thomas Kelly and Charles Ketteman
Must Read Summaries
Must Read Summaries , English
Taming the Dragons: 50 Essay... - Paula Gamonal

Taming the Dragons: 50 Essay...Paula Gamonal

A good manager in the corporate climate of the post-internet boom has to be shrewd, competitive, observant, andtough as nails. The paradox is that at the same time he or she is expected to be ultimately ethical, compassionate, likable and … more

Taming the Dragons: 50 Essays from the Business World
Paula Gamonal
iUniverse , English
Making It in Management:Deve... - PhD Lawrence Anderson

Making It in Management:Deve...PhD Lawrence Anderson

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Middle managers have one foot in the senior management door, with the other firmly planted at the supervisory level; they are part of neither, yet they must advocate for both—all while striving for upward mobility. In Making It in Manageme… more

Making It in Management:Developing the Thinking You Need to Move Up the Organization Ladder … and Stay There
PhD Lawrence Anderson
iUniverse , English
Hospitality Leadership Lesso... - Dr. Thomas A. Maier

Hospitality Leadership Lesso...Dr. Thomas A. Maier

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This Leadership tutorial book celebrates the amazing career of Guy Savoy and his ascent onto the Global scene as a prominent cuisineare and accomplished Hospitality industry leader. He has done so while simultaneously mentoring his son Fran… more

Hospitality Leadership Lessons in French Gastronomy: The Story of Guy and Franck Savoy
Dr. Thomas A. Maier
AuthorHouse , English
The Customer Experience Fias... - Jeff Lewandowski, Andy  Matt...

The Customer Experience Fias...Jeff Lewandowski, Andy Matt...

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In The Customer Experience Fiasco, experts from Andrew Reise Consulting provide an engaging and instructive fable that unravels the mystique and complexity of customer experience strategy. When CEO Randall Phillips is caught off guard by a … more

The Customer Experience Fiasco - Learning from the Misguided Adventures of a Customer Experience Executive
Jeff Lewandowski, Andy Mattox, Josh Hilgers, Rob Howard, Tim Carrigan, Nathan Haskins, Andrew Reise Consulting, Dan Arthur, Scott Stamper, Ken Tomlen
Andrew Reise Consulting , English
Devil in the Details: The Pr... - Kevin J. Kennedy

Devil in the Details: The Pr...Kevin J. Kennedy

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“Devil in the Details provides a step-by-step pragmatic guide to leading teams. The experiences Kevin Kennedy shares here are real and will help you practice your own leadership in a new way.”—Penny Herscher, president and CEO of FirstRain… more

Devil in the Details: The Practice of Situational Leadership
Kevin J. Kennedy
iUniverse , English
Generating Breakthrough New ... - Scott J. Edgett, Robert G. Cooper

Generating Breakthrough New ...Scott J. Edgett, Robert G. Cooper

Companies are experiencing a shortage of game-changing ideas that drive growth. This is a ‘how to’ book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation o… more

Generating Breakthrough New Product Ideas: Feeding The Innovation Funnel
Scott J. Edgett, Robert G. Cooper
Product Development Institute , English
Dangerous Ideas: When Provoc... - Alf Rehn

Dangerous Ideas: When Provoc...Alf Rehn

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Dangerous Ideas is a bestselling book on creativity for people who do not like books on creativity. Written by Alf Rehn and translated to eight languages (including Chinese, Russian, Spanish and Italian), it challenges the overly positive m… more

Dangerous Ideas: When Provocative Thinking Is Your Most Valuable Asset
Alf Rehn
BookBaby , English
Genius Wanted! - Peter Fisk

Genius Wanted!Peter Fisk

World changing, financial crisis, demanding customers … What should I do? You need to be a “genius” to succeed in business today. Peter Fisk’s introduces the essentials of genius …

Genius Wanted!
Peter Fisk
GeniusWorks , English
The Energized Enterprise : H... - Marc G. Strohlein

The Energized Enterprise : H...Marc G. Strohlein

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To compete in today’s unruly and unpredictable business environment, leaders and managers need to extract every ounce of performance from their organizations. Yet many organizations face an “energy crisis”: they’re struggling to remain comp… more

The Energized Enterprise : How to Tap Your Organization’s Hidden Potential
Marc G. Strohlein
iUniverse , English
Keeping Cool on the Hot Seat... - Judith Hoffman

Keeping Cool on the Hot Seat...Judith Hoffman

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Bad things happen to good organizations. You read about it every day — accidents, workplace violence, allegations of wrongdoing, environmental damage, hospital mistakes, embezzlements. If it is your organization that suddenly finds itself … more

Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis
Judith Hoffman
Four C’s Publishing Company , English