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Hot Trends in Food and Drink... - Katie Thomas
 

Hot Trends in Food and Drink...Katie Thomas

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Hot Trends in Food and Drinks Innovation
Katie Thomas
Datamonitor Consumer , English
The $10 Trillion Prize: Capt... - Michael J. Silverstein, Abhe...
 

The $10 Trillion Prize: Capt...Michael J. Silverstein, Abhe...

Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:• There wi… more

The $10 Trillion Prize: Captivating the Newly Affluent in China and India
Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael
Harvard Business Review Press , English
Consumers and Wage-Earners :... - J. Elliot Ross
 

Consumers and Wage-Earners :...J. Elliot Ross

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Consumers and Wage-Earners : The Ethics of Buying Cheap, consumer, invest, wages, morals, Ethics, Idustrial revolutionOur little boy and over-worked girl are not, probably, typical Consumers and Producers. Still they represent large numbers… more

Consumers and Wage-Earners : The Ethics of Buying Cheap
J. Elliot Ross
English
On-Trade Alcoholic Drinking Trends - David Bird
 

On-Trade Alcoholic Drinking TrendsDavid Bird

IntroductionAs the off-trade has emerged as the primary channel of engagement between brand and consumers, the on-trade’s role in brand building and in sales generation has had to change. On-trade exclusives; targeting under-represented on-… more

On-Trade Alcoholic Drinking Trends
David Bird
Datamonitor Consumer , English
Off-Trade Alcoholic Drinking Habits - David Bird
 

Off-Trade Alcoholic Drinking HabitsDavid Bird

IntroductionAs the off-trade has become an important issue for consumers generally, the influence it exerts on alcoholic beverage marketing has grown.Features and benefitsAchieve sales growth by identifying how alcohol manufacturers are tap… more

Off-Trade Alcoholic Drinking Habits
David Bird
Datamonitor Consumer , English
The Future of Functional Foo... - James Robinson
 

The Future of Functional Foo...James Robinson

IntroductionThe functional bone and joint health market has been characterized by a lack of vibrancy. A high consumer interest/consumption disconnect is reflective of industry players struggling to market niche ingredients outside of calciu… more

The Future of Functional Food and Beverages: Bone and Joint Health
James Robinson
Datamonitor Consumer , English
Winning the $30 trillion dec... - Yuval Atsmon, Peter Child, M...
 

Winning the $30 trillion dec...Yuval Atsmon, Peter Child, M...

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By 2025, more than half of the world’s population will have joined the consuming classes, driving annual consumption in emerging markets to $30 trillion. Global companies must master ten key disciplines—or miss the defining growth opportuni… more

Winning the $30 trillion decathlon: Going for gold in emerging markets
Yuval Atsmon, Peter Child, McKinsey Global Institute, Richard Dobbs
McKinsey Global Institute , English
Absolute Value: What Really ... - Itamar Simonson, Emanuel Rosen
 

Absolute Value: What Really ...Itamar Simonson, Emanuel Rosen

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about d… more

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Itamar Simonson, Emanuel Rosen
HarperBusiness , English
Choices - Lynn Ellsworth Taylor
 

ChoicesLynn Ellsworth Taylor

Choices unfolds a tried and proven means for self-discovery and self-mastery. This is practical guidance about how we can each become the person we are meant to become; how to allow our adapted personalities to fall away; giving all of our … more

Choices
Lynn Ellsworth Taylor
Elliott Bay Management , English
Prepare, Persuade, Conquer: ... - Michael Lee
 

Prepare, Persuade, Conquer: ...Michael Lee

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Unlock your hidden powers of persuasion…

Getting people to say “Yes!” to what you want is the key to success. From personal relationships to interactions with your boss, investors, co-workers and customers, the ability to change minds, sel… more

Prepare, Persuade, Conquer: Win Friends, Influence People and Get the Yes
Michael Lee
BLVNP Publishing , English
INTO THE RIVER: How Big Data... - Tony Cosentino
 

INTO THE RIVER: How Big Data...Tony Cosentino

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Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it… more

INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever
Tony Cosentino
BookLocker.com Inc. , English
The Consumer Mind: Brand Per... - Pepe Martinez
 

The Consumer Mind: Brand Per...Pepe Martinez

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world’s leading research agencies, it provides … more

The Consumer Mind: Brand Perception and the Implications for Marketers
Pepe Martinez
Kogan Page , English
Catching the Chameleon: The ... - Lynn Allison
 

Catching the Chameleon: The ...Lynn Allison

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Catching the Chameleon is the story of how, every day, retailers fail to grasp opportunities for sales, because they misunderstand customers’ constantly changing chameleon-like needs. Juggling sales data, market information, stock control a… more

Catching the Chameleon: The Everyday Mistakes Retailers Make
Lynn Allison
Ecademy Press Ltd , English
Customization Strategies in ... - Jane May
 

Customization Strategies in ...Jane May

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Customization Strategies in Food and Drinks
Jane May
Datamonitor Consumer , English
Elite China: Luxury Consumer... - Pierre Xiao Lu
 

Elite China: Luxury Consumer...Pierre Xiao Lu

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A ground-breaking exploration of the Chinese elite’s consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, ex… more

Elite China: Luxury Consumer Behavior in China
Pierre Xiao Lu
Wiley , English
Store Design and Visual Merc... - Marion Garaus, Claus Ebster
 

Store Design and Visual Merc...Marion Garaus, Claus Ebster

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In an age of self-service stores, saturated markets, and ever more demandingcustomers, the careful and science-driven design of the point of salehas become a crucial success factor for both retailers and service businesses.In this book, the… more

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Marion Garaus, Claus Ebster
Business Expert Press , English
Niche Marketing - Susan Randolph
 

Niche MarketingSusan Randolph

Table of ContentsQuestion your Way t o a Niche Marketing Strategy .Secrets to a Successful Niche Market Business . .Small Online Niches Big Tool for Small Business Marketing . Targeting Keywords and Optimizing Your Website . The Four Basic … more

Niche Marketing
Susan Randolph
RLP Enterprises , English
Conquer The Recession - Andre J Benjamin
 

Conquer The RecessionAndre J Benjamin

A Detailed Account Of The Winners Of The Great Depression. Learn The Marketing Strategies, Products Developed, Industries That Flourished And Consumer Behavior. This Book Reveals Time-tested Secrets That Produce Profits In A Down Turning Ec… more

Conquer The Recession
Andre J Benjamin
Andre J Benjamin , English
Putting the Luxe Back in Lux... - Pamela N.  Danziger
 

Putting the Luxe Back in Lux...Pamela N. Danziger

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Meet the HENRYs (High Earning Not Rich Yet households with incomes of $100,000 or more). They along with their wealthier counterparts, including the sometimes overlooked millionaires living next door, make up the top 20 percent of household… more

Putting the Luxe Back in Luxury: How New Consumer Values are Redefining the Way We Market Luxury
Pamela N. Danziger
English
The Anatomy of a Money-like ... - Tim Swanson
 

The Anatomy of a Money-like ...Tim Swanson

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In addition to providing a copious literature review of relevant academic publications Tim Swanson interviews over 20 experts, developers, entrepreneurs and attorneys to find out how the underlying anatomy of the world’s first money-like in… more

The Anatomy of a Money-like Informational Commodity: A Study of Bitcoin
Tim Swanson
English