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SEGMENTING reveals how market segmenting, self-segmenting and desegmenting are changing the marketing game. Segmenting is written by one of Asia’s most respected marketing research gurus, Dr. Ned Roberto, who is the first Asian co-author of… more

“I Hate Apple”™A. Aakeraaaker.blog.comApple.The reasons to hate Apple are many. I hate Apple, because Apple executives purposefully deprive states of tax money and consequently harm citizens. Apple executives allow employees in their supply… more

              What is the psychology that drives people to say yes? Influence ...in 30 Minutes is the essential guide to quickly understanding the psychology of influence as outlined in Robert B. Cialdini's best-selling book, Influence:... <a class="more" href="/books/detail/B00B7R3I8G/#editorial-review">more</a>

Manifiesto Crowd es un libro de Antoni Gutiérrez-Rubí y Juan Freire con prólogo de Francis Pisani. El proyecto forma parte de un proceso de reflexión de los autores en torno a la influencia de las multitudes inteligentes en el ámbito de las… more

A ground-breaking exploration of the Chinese elite’s consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, ex… more

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted devel… more

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.He shares the latest research on the motivations behind consumers’ choice… more

In 1949, Benjamin Graham wrote the investment classic, The Intelligent Investor. This book has enabled hundreds of investors to achieve incredible wealth – including Warren Buffett, the richest investor in the world. Yet, the concepts taugh… more

This work offers a SUMMARY of the book “WHY WE BUY: THE SCIENCE OF SHOPPING” by PACO UNDERHILL. Is there a method to our madness when it comes to shopping? Hailed by the “San Francisco Chronicle” as “a Sherlock Holmes for retailers,” author… more

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States a… more

“Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” — Alan Webber, author of Rules of Thumb In Fascinate, advertising a… more

Summary of the famous book Why We Buy by Paco Underhill.In the book Why We Buy, author Paco Underhill shares the learnings from the research studies conducted by his company Environsell. The company attempts to understand and learn about th… more

Choices unfolds a tried and proven means for self-discovery and self-mastery. This is practical guidance about how we can each become the person we are meant to become; how to allow our adapted personalities to fall away; giving all of our … more

Do you deliver pizza? Do you want to increase your pizza delivery income by $5 to $20 or even $50 more every week?If you could do a few simple things on every delivery to increase your tips, would you do them?Do you want to know easy ways t… more

As a behavioral scientist for over 3-decades, my job as a research scientist is to study the human mind in all kinds of situations and conditions. As in nature, the human mind seeks balance. Balance within the human body or physiologicall… more

Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it… more

This bundle features 4 Quicklets, executive summaries and analyses of bestselling works by Malcolm Gladwell: The Tipping Point, Blink, Outliers, and What the Dog Saw. Quicklets are perfect for time-strapped professionals who want to be conv… more

Do you have a new membership website or on-line business that you’ve been working onstarting? Do you notice that anytime you go to put the finishing touches on it, by some unknownpowerful cyber force, you end up on Facebook instead? Or MySp… more

Summary of the famous book Predictably Irrational by Dan Ariely.The predominant view of human nature, largely shared by economists, policy makers, non-professionals and everyone else is that our minds and bodies are capable of amazing acts … more

Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connec… more