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Hot Trends in Food and Drink... - Katie Thomas
 

Hot Trends in Food and Drink...Katie Thomas

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Hot Trends in Food and Drinks Innovation
Katie Thomas
Datamonitor Consumer , English
Married to the Brand: Why Co... - William J. McEwen
 

Married to the Brand: Why Co...William J. McEwen

Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connec… more

Married to the Brand: Why Consumers Bond with Some Brands for Life
William J. McEwen
Gallup Press , English
The $10 Trillion Prize: Capt... - Michael J. Silverstein, Abhe...
 

The $10 Trillion Prize: Capt...Michael J. Silverstein, Abhe...

Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:• There wi… more

The $10 Trillion Prize: Captivating the Newly Affluent in China and India
Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael
Harvard Business Review Press , English
Consumers and Wage-Earners :... - J. Elliot Ross
 

Consumers and Wage-Earners :...J. Elliot Ross

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Consumers and Wage-Earners : The Ethics of Buying Cheap, consumer, invest, wages, morals, Ethics, Idustrial revolutionOur little boy and over-worked girl are not, probably, typical Consumers and Producers. Still they represent large numbers… more

Consumers and Wage-Earners : The Ethics of Buying Cheap
J. Elliot Ross
English
The X and Y of Buy: Sell Mor... - Elizabeth Pace
 

The X and Y of Buy: Sell Mor...Elizabeth Pace

Shopping for a man’s suit?  Walk into a department store, and they’re right by the door―men’s suits in every color and size.  A guy gets in and out in plenty of time for kick-off.  Need a woman’s suit?  Block out the afternoon―her clothing … more

The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)
Elizabeth Pace
Thomas Nelson , English
On-Trade Alcoholic Drinking Trends - David Bird
 

On-Trade Alcoholic Drinking TrendsDavid Bird

IntroductionAs the off-trade has emerged as the primary channel of engagement between brand and consumers, the on-trade’s role in brand building and in sales generation has had to change. On-trade exclusives; targeting under-represented on-… more

On-Trade Alcoholic Drinking Trends
David Bird
Datamonitor Consumer , English
Off-Trade Alcoholic Drinking Habits - David Bird
 

Off-Trade Alcoholic Drinking HabitsDavid Bird

IntroductionAs the off-trade has become an important issue for consumers generally, the influence it exerts on alcoholic beverage marketing has grown.Features and benefitsAchieve sales growth by identifying how alcohol manufacturers are tap… more

Off-Trade Alcoholic Drinking Habits
David Bird
Datamonitor Consumer , English
The Future of Functional Foo... - James Robinson
 

The Future of Functional Foo...James Robinson

IntroductionThe functional bone and joint health market has been characterized by a lack of vibrancy. A high consumer interest/consumption disconnect is reflective of industry players struggling to market niche ingredients outside of calciu… more

The Future of Functional Food and Beverages: Bone and Joint Health
James Robinson
Datamonitor Consumer , English
Winning the $30 trillion dec... - Yuval Atsmon, Peter Child, M...
 

Winning the $30 trillion dec...Yuval Atsmon, Peter Child, M...

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By 2025, more than half of the world’s population will have joined the consuming classes, driving annual consumption in emerging markets to $30 trillion. Global companies must master ten key disciplines—or miss the defining growth opportuni… more

Winning the $30 trillion decathlon: Going for gold in emerging markets
Yuval Atsmon, Peter Child, McKinsey Global Institute, Richard Dobbs
McKinsey Global Institute , English
The Human Brand: How We Rela... - Chris Malone, Susan T. Fiske
 

The Human Brand: How We Rela...Chris Malone, Susan T. Fiske

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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one anotherPeople everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphon… more

The Human Brand: How We Relate to People, Products, and Companies
Chris Malone, Susan T. Fiske
Jossey-Bass , English
Absolute Value: What Really ... - Itamar Simonson, Emanuel Rosen
 

Absolute Value: What Really ...Itamar Simonson, Emanuel Rosen

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about d… more

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Itamar Simonson, Emanuel Rosen
HarperBusiness , English
Choices - Lynn Ellsworth Taylor
 

ChoicesLynn Ellsworth Taylor

Choices unfolds a tried and proven means for self-discovery and self-mastery. This is practical guidance about how we can each become the person we are meant to become; how to allow our adapted personalities to fall away; giving all of our … more

Choices
Lynn Ellsworth Taylor
Elliott Bay Management , English
Prepare, Persuade, Conquer: ... - Michael Lee
 

Prepare, Persuade, Conquer: ...Michael Lee

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Unlock your hidden powers of persuasion…

Getting people to say “Yes!” to what you want is the key to success. From personal relationships to interactions with your boss, investors, co-workers and customers, the ability to change minds, sel… more

Prepare, Persuade, Conquer: Win Friends, Influence People and Get the Yes
Michael Lee
BLVNP Publishing , English
Manifiesto Crowd: La empresa... - Antoni Gutiérrez-Rubí, Juan Freire
 

Manifiesto Crowd: La empresa...Antoni Gutiérrez-Rubí, Juan Freire

Manifiesto Crowd es un libro de Antoni Gutiérrez-Rubí y Juan Freire con prólogo de Francis Pisani. El proyecto forma parte de un proceso de reflexión de los autores en torno a la influencia de las multitudes inteligentes en el ámbito de las… more

Manifiesto Crowd: La empresa y la inteligencia de las multitudes (Spanish Edition)
Antoni Gutiérrez-Rubí, Juan Freire
iBuksgrup , Spanish
Health Concerns & Alcoholic ... - David Bird
 

Health Concerns & Alcoholic ...David Bird

IntroductionAs health has become a more important issue for consumers generally, the influence it has had on alcoholic beverages has risen too. This has proven a particular challenge for alcoholic beverage manufacturers as the link between … more

Health Concerns & Alcoholic Beverage Preferences: Implications for New Product Development
David Bird
Datamonitor Consumer , English
The Inevitable GREAT AMERICA... - Carl W Hafele CFA CPA
 

The Inevitable GREAT AMERICA...Carl W Hafele CFA CPA

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Financial crashes are a necessary part of capitalism, as the market occasionally needs to “reset” itself. Some crashes are relatively minor and short-lived. Others, like the Wall Street Crash of 1929, are devastating, depression-triggering … more

The Inevitable GREAT AMERICAN RESET: Riding the Economic Rollercoaster of Capitalism
Carl W Hafele CFA CPA
Carl Hafele , English
Consumerology, New Edition: ... - Philip Graves
 

Consumerology, New Edition: ...Philip Graves

Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior  

Consumerology, New Edition: The Truth about Consumers and the Psychology of Shopping
Philip Graves
Nicholas Brealey Publishing , English
Why Customers Really Buy: Un... - Linda Goodman, Michelle Helin
 

Why Customers Really Buy: Un...Linda Goodman, Michelle Helin

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You can read every classic marketing book out there but if you don’t understand the emotional triggers that drive your customers you’re losing sales. Linda Goodman and Michelle Helin spoke with our customers using the emotional trigger rese… more

Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales
Linda Goodman, Michelle Helin
Career Pr Inc , English
How To Build Products That R... - Teddy Danfield
 

How To Build Products That R...Teddy Danfield

“Learn How Helping Others Benefits You And How You Can Begin Accomplishing Powerful Goals In The Process…”The secrets behind Having Inner Peace and Inspiring Others!As we’ve gotten to the point of fact that everyplace we look, we’re inundat… more

How To Build Products That Run Businesses - Discover The Art Of Value Driven Marketing; The Five Factors You Must Have
Teddy Danfield
RLP Enterprises , English
Social Smart - Manage Smart ... - Jacky Tan
 

Social Smart - Manage Smart ...Jacky Tan

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Social Smart is about being “street smart” with social media; it is all about understanding how smart consumers think and feel about a brand; and how to make smart consumers today love and share your brand willingly to their friends on soci… more

Social Smart - Manage Smart Consumers on Social Media
Jacky Tan
Jacky Tan , English