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What is the Business of Literature? - Richard Nash
 

What is the Business of Literature?Richard Nash

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This is the story of publishing as you’ve never read it before, told by one of the most provocative and informed voices building its future.It’s the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned… more

What is the Business of Literature?
Richard Nash
Thought Catalog , English
Hot Trends in Food and Drink... - Katie Thomas
 

Hot Trends in Food and Drink...Katie Thomas

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Hot Trends in Food and Drinks Innovation
Katie Thomas
Datamonitor Consumer , English
Is Behavioral Economics Doom... - David Levine
 

Is Behavioral Economics Doom...David Levine

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It is fashionable to criticize economic theory for focusing too much on rationality and ignoring the imperfect and emotional way in which real economic decisions are reached. All of us facing the global economic crisis wonder just how ratio… more

Is Behavioral Economics Doomed? The Ordinary versus the Extraordinary
David Levine
Open Book Publishers , English
The Consumer Mind: Brand Per... - Pepe Martinez
 

The Consumer Mind: Brand Per...Pepe Martinez

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world’s leading research agencies, it provides … more

The Consumer Mind: Brand Perception and the Implications for Marketers
Pepe Martinez
Kogan Page , English
INTO THE RIVER: How Big Data... - Tony Cosentino
 

INTO THE RIVER: How Big Data...Tony Cosentino

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Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it… more

INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever
Tony Cosentino
BookLocker.com Inc. , English
Health Concerns & Alcoholic ... - David Bird
 

Health Concerns & Alcoholic ...David Bird

IntroductionAs health has become a more important issue for consumers generally, the influence it has had on alcoholic beverages has risen too. This has proven a particular challenge for alcoholic beverage manufacturers as the link between … more

Health Concerns & Alcoholic Beverage Preferences: Implications for New Product Development
David Bird
Datamonitor Consumer , English
On-Trade Alcoholic Drinking Trends - David Bird
 

On-Trade Alcoholic Drinking TrendsDavid Bird

IntroductionAs the off-trade has emerged as the primary channel of engagement between brand and consumers, the on-trade’s role in brand building and in sales generation has had to change. On-trade exclusives; targeting under-represented on-… more

On-Trade Alcoholic Drinking Trends
David Bird
Datamonitor Consumer , English
Craft Beers in the US and UK... - David Bird
 

Craft Beers in the US and UK...David Bird

IntroductionDespite falling overall beer volumes, the craft or real ale sub-sector has been growing in the UK and particularly in the US. This case study examines the key consumer drivers behind its growth.Features and benefitsAchieve sales… more

Craft Beers in the US and UK Case Study
David Bird
Datamonitor Consumer , English
Food & Alcohol Pairing: Cons... - David Bird
 

Food & Alcohol Pairing: Cons...David Bird

IntroductionAs product differentiation has become more elusive across CPG sectors, the ball is the court of manufacturers to seek out new routes to generate stand out. A food and alcohol paring offer once such route and is one that can be u… more

Food & Alcohol Pairing: Consumer Occasions and Marketing Opportunities
David Bird
Datamonitor Consumer , English
The Business of Belief:  How... - Tom Asacker
 

The Business of Belief: How...Tom Asacker

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This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word ‘profound’—every sentence should be savored.” —Tom Peters “Is this about marketing, life, spirituality, history, change o… more

The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
Tom Asacker
English
Marketing Management - Shruti
 

Marketing ManagementShruti

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Table of contentsThe book has following contents. Almost every topic is explained with proper diagrams. 1. Marketing2. Modern or new concept of marketing3. Marketing Mix or 4 P’s of marketing4. Marketing environment5. Consumer behavior in m… more

Marketing Management
Shruti
English
Distinguishing between descr... - Kurt Grashaw
 

Distinguishing between descr...Kurt Grashaw

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Descriptive research can be presented in formats such as surveys which can include polling, questionnaires and interviews. The specific data gathering elements include descriptive, casual and relational questions presented in a structured o… more

Distinguishing between descriptive, relational, and causal questions. Explain when each should and should not be used.
Kurt Grashaw
Kurt Grashaw , English
Keep That Customer - J.S Roman
 

Keep That CustomerJ.S Roman

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The success of your business is largely on the ability to keep the customers you already have. In this book you will learn how to improve customer retention for your business. By following a few basic steps only only are your customers are … more

Keep That Customer
J.S Roman
English
Lightweighting in Food and D... - Sarah Chambers
 

Lightweighting in Food and D...Sarah Chambers

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Lightweighting in Food and Drinks Packaging
Sarah Chambers
Datamonitor Consumer , English
Absolute Value: What Really ... - Itamar Simonson, Emanuel Rosen
 

Absolute Value: What Really ...Itamar Simonson, Emanuel Rosen

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about d… more

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Itamar Simonson, Emanuel Rosen
HarperBusiness , English
Choices - Lynn Ellsworth Taylor
 

ChoicesLynn Ellsworth Taylor

Choices unfolds a tried and proven means for self-discovery and self-mastery. This is practical guidance about how we can each become the person we are meant to become; how to allow our adapted personalities to fall away; giving all of our … more

Choices
Lynn Ellsworth Taylor
Elliott Bay Management , English
Conducting Marketing Researc... - Attila Yaprak, John Riesenbe...
 

Conducting Marketing Researc...Attila Yaprak, John Riesenbe...

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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approachin… more

Conducting Marketing Research for International Business
Attila Yaprak, John Riesenberger, S. Tamer Cavusgil, Gary Knight
Business Expert Press , English
What's the Secret: To Provid... - John R. DiJulius
 

What's the Secret: To Provid...John R. DiJulius

What’s the Secrets? gives you an inside look at the world-class customer service strategies at today?s some of today?s best companies. You’ll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver w… more

What’s the Secret: To Providing a World-Class Customer Experience
John R. DiJulius
Wiley , English
The Future of Functional Foo... - James Robinson
 

The Future of Functional Foo...James Robinson

IntroductionThe functional bone and joint health market has been characterized by a lack of vibrancy. A high consumer interest/consumption disconnect is reflective of industry players struggling to market niche ingredients outside of calciu… more

The Future of Functional Food and Beverages: Bone and Joint Health
James Robinson
Datamonitor Consumer , English
Married to the Brand: Why Co... - William J. McEwen
 

Married to the Brand: Why Co...William J. McEwen

Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connec… more

Married to the Brand: Why Consumers Bond with Some Brands for Life
William J. McEwen
Gallup Press , English