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Hot Trends in Food and Drink...Katie Thomas

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Hot Trends in Food and Drinks Innovation
Katie Thomas
Datamonitor Consumer , English
 

I Hate AppleA. Aaker

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I Hate Apple”™A. Aakeraaaker.blog.comApple.The reasons to hate Apple are many. I hate Apple, because Apple executives purposefully deprive states of tax money and consequently harm citizens. Apple executives allow employees in their supply… more

I Hate Apple
A. Aaker
English
 

The Robert Collier Letter BookRobert Collier

The best methods on selling with words, generating interest and creating sales.

The Robert Collier Letter Book
Robert Collier
English
 

The Human Brand: How We Rela...Chris Malone, Susan T. Fiske

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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one anotherPeople everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphon… more

The Human Brand: How We Relate to People, Products, and Companies
Chris Malone, Susan T. Fiske
Jossey-Bass , English
 

Off-Trade Alcoholic Drinking HabitsDavid Bird

IntroductionAs the off-trade has become an important issue for consumers generally, the influence it exerts on alcoholic beverage marketing has grown.Features and benefitsAchieve sales growth by identifying how alcohol manufacturers are tap… more

Off-Trade Alcoholic Drinking Habits
David Bird
Datamonitor Consumer , English
 

Food & Alcohol Pairing: Cons...David Bird

IntroductionAs product differentiation has become more elusive across CPG sectors, the ball is the court of manufacturers to seek out new routes to generate stand out. A food and alcohol paring offer once such route and is one that can be u… more

Food & Alcohol Pairing: Consumer Occasions and Marketing Opportunities
David Bird
Datamonitor Consumer , English
 

Summary of the Book The 22 I...Jaya Jha

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Summary of the famous Book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over forty years of marketing expertise to identify the defi… more

Summary of the Book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Jaya Jha
Summary Town , English
 

Summary of the book Why We B...Jaya Jha

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Summary of the famous book Why We Buy by Paco Underhill.In the book Why We Buy, author Paco Underhill shares the learnings from the research studies conducted by his company Environsell. The company attempts to understand and learn about th… more

Summary of the book Why We Buy by Paco Underhill
Jaya Jha
Summary Town , English
 

The Business of Belief: How...Tom Asacker

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This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word ‘profound’—every sentence should be savored.” —Tom Peters “Is this about marketing, life, spirituality, history, change o… more

The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
Tom Asacker
English
 

The Future of Functional Foo...James Robinson

IntroductionThe functional bone and joint health market has been characterized by a lack of vibrancy. A high consumer interest/consumption disconnect is reflective of industry players struggling to market niche ingredients outside of calciu… more

The Future of Functional Food and Beverages: Bone and Joint Health
James Robinson
Datamonitor Consumer , English
 

Consumers and Wage-Earners :...J. Elliot Ross

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Consumers and Wage-Earners : The Ethics of Buying Cheap, consumer, invest, wages, morals, Ethics, Idustrial revolutionOur little boy and over-worked girl are not, probably, typical Consumers and Producers. Still they represent large numbers… more

Consumers and Wage-Earners : The Ethics of Buying Cheap
J. Elliot Ross
English
 

The $10 Trillion Prize: Capt...Michael J. Silverstein, Abhe...

Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:• There wi… more

The $10 Trillion Prize: Captivating the Newly Affluent in China and India
Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael
Harvard Business Review Press , English
 

Niche MarketingSusan Randolph

Table of ContentsQuestion your Way t o a Niche Marketing Strategy .Secrets to a Successful Niche Market Business . .Small Online Niches Big Tool for Small Business Marketing . Targeting Keywords and Optimizing Your Website . The Four Basic … more

Niche Marketing
Susan Randolph
RLP Enterprises , English
 

SegmentingNed Roberto

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SEGMENTING reveals how market segmenting, self-segmenting and desegmenting are changing the marketing game. Segmenting is written by one of Asia’s most respected marketing research gurus, Dr. Ned Roberto, who is the first Asian co-author of… more

Segmenting
Ned Roberto
Lifecycle Press and Salt-ebooks , English
 

Predictably Irrational - A S...Blinkist

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About the book:Predictably Irrational explains the fundamentally irrational ways we behave every day. Why do we decide to diet and then give it up as soon as we see a tasty dessert? Why would your mother be offended if you tried to pay her … more

Predictably Irrational - A Summary of Dan Ariely’s Book on The Hidden Forces That Shape Our Decisions (Blinkist Summaries)
Blinkist
English
 

What Americans Really Want.....Frank I. Luntz

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O’Reilly to Bill Maher, America’s leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With al… more

What Americans Really Want…Really: The Truth About Our Hopes, Dreams, and Fears
Frank I. Luntz
Hyperion , English
 

ChoicesLynn Ellsworth Taylor

Choices unfolds a tried and proven means for self-discovery and self-mastery. This is practical guidance about how we can each become the person we are meant to become; how to allow our adapted personalities to fall away; giving all of our … more

Choices
Lynn Ellsworth Taylor
Elliott Bay Management , English
 

What's the Secret: To Provid...John R. DiJulius

What’s the Secrets? gives you an inside look at the world-class customer service strategies at today?s some of today?s best companies. You’ll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver w… more

What’s the Secret: To Providing a World-Class Customer Experience
John R. DiJulius
Wiley , English
 

Why We Buy: The Science of S...eSpresso Summaries

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20 page eSpresso Summary: Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers,” author and research company CEO Paco Underhill answers with a definitive “yes”… more

Why We Buy: The Science of Shopping: eSpresso Summary
eSpresso Summaries
Snap Know , English
 

Con$umer Wi$e (Volume 1 )

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If only more of us had read these and followed the suggestions to be consumer wise… perhaps we’d be better off today….

Con$umer Wi$e (Volume 1 )
English