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Hot Trends in Food and Drink... - Katie Thomas
 

Hot Trends in Food and Drink...Katie Thomas

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Hot Trends in Food and Drinks Innovation
Katie Thomas
Datamonitor Consumer , English
Choices - Lynn Ellsworth Taylor
 

ChoicesLynn Ellsworth Taylor

Choices unfolds a tried and proven means for self-discovery and self-mastery. This is practical guidance about how we can each become the person we are meant to become; how to allow our adapted personalities to fall away; giving all of our … more

Choices
Lynn Ellsworth Taylor
Elliott Bay Management , English
Married to the Brand: Why Co... - William J. McEwen
 

Married to the Brand: Why Co...William J. McEwen

Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connec… more

Married to the Brand: Why Consumers Bond with Some Brands for Life
William J. McEwen
Gallup Press , English
The $10 Trillion Prize: Capt... - Michael J. Silverstein, Abhe...
 

The $10 Trillion Prize: Capt...Michael J. Silverstein, Abhe...

Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:• There wi… more

The $10 Trillion Prize: Captivating the Newly Affluent in China and India
Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael
Harvard Business Review Press , English
Consumers and Wage-Earners :... - J. Elliot Ross
 

Consumers and Wage-Earners :...J. Elliot Ross

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Consumers and Wage-Earners : The Ethics of Buying Cheap, consumer, invest, wages, morals, Ethics, Idustrial revolutionOur little boy and over-worked girl are not, probably, typical Consumers and Producers. Still they represent large numbers… more

Consumers and Wage-Earners : The Ethics of Buying Cheap
J. Elliot Ross
English
The Future of Functional Foo... - James Robinson
 

The Future of Functional Foo...James Robinson

IntroductionFunctional food and beverages for digestive and immune health are benefitting from widening appeal. This is being driven by rising health attentiveness and a better understanding of the link between diet and health. Consumers ar… more

The Future of Functional Food and Beverages: Digestive and Immune Health
James Robinson
Datamonitor Consumer , English
Niche Marketing - Susan Randolph
 

Niche MarketingSusan Randolph

Table of ContentsQuestion your Way t o a Niche Marketing Strategy .Secrets to a Successful Niche Market Business . .Small Online Niches Big Tool for Small Business Marketing . Targeting Keywords and Optimizing Your Website . The Four Basic … more

Niche Marketing
Susan Randolph
RLP Enterprises , English
Elite China: Luxury Consumer... - Pierre Xiao Lu
 

Elite China: Luxury Consumer...Pierre Xiao Lu

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A ground-breaking exploration of the Chinese elite’s consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, ex… more

Elite China: Luxury Consumer Behavior in China
Pierre Xiao Lu
Wiley , English
Store Design and Visual Merc... - Marion Garaus, Claus Ebster
 

Store Design and Visual Merc...Marion Garaus, Claus Ebster

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In an age of self-service stores, saturated markets, and ever more demandingcustomers, the careful and science-driven design of the point of salehas become a crucial success factor for both retailers and service businesses.In this book, the… more

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Marion Garaus, Claus Ebster
Business Expert Press , English
Customization Strategies in ... - Jane May
 

Customization Strategies in ...Jane May

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Customization Strategies in Food and Drinks
Jane May
Datamonitor Consumer , English
Is Behavioral Economics Doom... - David Levine
 

Is Behavioral Economics Doom...David Levine

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It is fashionable to criticize economic theory for focusing too much on rationality and ignoring the imperfect and emotional way in which real economic decisions are reached. All of us facing the global economic crisis wonder just how ratio… more

Is Behavioral Economics Doomed? The Ordinary versus the Extraordinary
David Levine
Open Book Publishers , English
Influence by Robert B. Ciald... - 30 Minute Expert Series
 

Influence by Robert B. Ciald...30 Minute Expert Series

              What is the psychology that drives people to say yes? Influence ...in 30 Minutes is the essential guide to quickly understanding the psychology of influence as outlined in Robert B. Cialdini's best-selling book, Influence:... <a class="more" href="/books/detail/B00B7R3I8G/#editorial-review">more</a>
Influence by Robert B. Cialdini - A Concise Understanding in 30 Minutes (30 Minute Expert Series)
30 Minute Expert Series
Garamond Press , English
Absolute Value: What Really ... - Itamar Simonson, Emanuel Rosen
 

Absolute Value: What Really ...Itamar Simonson, Emanuel Rosen

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about d… more

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Itamar Simonson, Emanuel Rosen
HarperBusiness , English
BEHAVECON: A Revealing Guide... - Jan Dominik Gunkel
 

BEHAVECON: A Revealing Guide...Jan Dominik Gunkel

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From the Back Cover If you want results today, take BEHAVECON on a journey through the study of behavioral decision-making - applied to personal finance. This landmark book has you understand how to make the best decisions and implement the… more

BEHAVECON: A Revealing Guide To Outsmarting Yourself, Making The Best Decisions And Leading The Richest Life
Jan Dominik Gunkel
Inupio GmbH , English
The Consumer Mind: Brand Per... - Pepe Martinez
 

The Consumer Mind: Brand Per...Pepe Martinez

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world’s leading research agencies, it provides … more

The Consumer Mind: Brand Perception and the Implications for Marketers
Pepe Martinez
Kogan Page , English
Social Smart - Manage Smart ... - Jacky Tan
 

Social Smart - Manage Smart ...Jacky Tan

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Social Smart is about being “street smart” with social media; it is all about understanding how smart consumers think and feel about a brand; and how to make smart consumers today love and share your brand willingly to their friends on soci… more

Social Smart - Manage Smart Consumers on Social Media
Jacky Tan
Jacky Tan , English
Catching the Chameleon: The ... - Lynn Allison
 

Catching the Chameleon: The ...Lynn Allison

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Catching the Chameleon is the story of how, every day, retailers fail to grasp opportunities for sales, because they misunderstand customers’ constantly changing chameleon-like needs. Juggling sales data, market information, stock control a… more

Catching the Chameleon: The Everyday Mistakes Retailers Make
Lynn Allison
Ecademy Press Ltd , English
Putting the Luxe Back in Lux... - Pamela N.  Danziger
 

Putting the Luxe Back in Lux...Pamela N. Danziger

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Meet the HENRYs (High Earning Not Rich Yet households with incomes of $100,000 or more). They along with their wealthier counterparts, including the sometimes overlooked millionaires living next door, make up the top 20 percent of household… more

Putting the Luxe Back in Luxury: How New Consumer Values are Redefining the Way We Market Luxury
Pamela N. Danziger
English
Conquer The Recession - Andre J Benjamin
 

Conquer The RecessionAndre J Benjamin

A Detailed Account Of The Winners Of The Great Depression. Learn The Marketing Strategies, Products Developed, Industries That Flourished And Consumer Behavior. This Book Reveals Time-tested Secrets That Produce Profits In A Down Turning Ec… more

Conquer The Recession
Andre J Benjamin
Andre J Benjamin , English
The X and Y of Buy: Sell Mor... - Elizabeth Pace
 

The X and Y of Buy: Sell Mor...Elizabeth Pace

Shopping for a man’s suit?  Walk into a department store, and they’re right by the door―men’s suits in every color and size.  A guy gets in and out in plenty of time for kick-off.  Need a woman’s suit?  Block out the afternoon―her clothing … more

The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)
Elizabeth Pace
Thomas Nelson , English