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What is the Business of Literature? - Richard Nash

What is the Business of Literature?Richard Nash

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This is the story of publishing as you’ve never read it before, told by one of the most provocative and informed voices building its future.It’s the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned… more

What is the Business of Literature?
Richard Nash
Thought Catalog , English
Hot Trends in Food and Drink... - Katie Thomas

Hot Trends in Food and Drink...Katie Thomas

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Hot Trends in Food and Drinks Innovation
Katie Thomas
Datamonitor Consumer , English
INTO THE RIVER: How Big Data... - Tony Cosentino

INTO THE RIVER: How Big Data...Tony Cosentino

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Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it… more

INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever
Tony Cosentino
BookLocker.com Inc. , English
On-Trade Alcoholic Drinking Trends - David Bird

On-Trade Alcoholic Drinking TrendsDavid Bird

IntroductionAs the off-trade has emerged as the primary channel of engagement between brand and consumers, the on-trade’s role in brand building and in sales generation has had to change. On-trade exclusives; targeting under-represented on-… more

On-Trade Alcoholic Drinking Trends
David Bird
Datamonitor Consumer , English
The Business of Belief:  How... - Tom Asacker

The Business of Belief: How...Tom Asacker

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This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word ‘profound’—every sentence should be savored.” —Tom Peters “Is this about marketing, life, spirituality, history, change o… more

The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
Tom Asacker
Marketing Management - Shruti

Marketing ManagementShruti

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Table of contentsThe book has following contents. Almost every topic is explained with proper diagrams. 1. Marketing2. Modern or new concept of marketing3. Marketing Mix or 4 P’s of marketing4. Marketing environment5. Consumer behavior in m… more

Marketing Management
Keep That Customer - J.S Roman

Keep That CustomerJ.S Roman

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The success of your business is largely on the ability to keep the customers you already have. In this book you will learn how to improve customer retention for your business. By following a few basic steps only only are your customers are … more

Keep That Customer
J.S Roman
Choices - Lynn Ellsworth Taylor

ChoicesLynn Ellsworth Taylor

Choices unfolds a tried and proven means for self-discovery and self-mastery. This is practical guidance about how we can each become the person we are meant to become; how to allow our adapted personalities to fall away; giving all of our … more

Lynn Ellsworth Taylor
Elliott Bay Management , English
Conducting Marketing Researc... - Attila Yaprak, John Riesenbe...

Conducting Marketing Researc...Attila Yaprak, John Riesenbe...

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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approachin… more

Conducting Marketing Research for International Business
Attila Yaprak, John Riesenberger, S. Tamer Cavusgil, Gary Knight
Business Expert Press , English
The Future of Functional Foo... - James Robinson

The Future of Functional Foo...James Robinson

IntroductionThe functional bone and joint health market has been characterized by a lack of vibrancy. A high consumer interest/consumption disconnect is reflective of industry players struggling to market niche ingredients outside of calciu… more

The Future of Functional Food and Beverages: Bone and Joint Health
James Robinson
Datamonitor Consumer , English
Married to the Brand: Why Co... - William J. McEwen

Married to the Brand: Why Co...William J. McEwen

Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connec… more

Married to the Brand: Why Consumers Bond with Some Brands for Life
William J. McEwen
Gallup Press , English
The $10 Trillion Prize: Capt... - Michael J. Silverstein, Abhe...

The $10 Trillion Prize: Capt...Michael J. Silverstein, Abhe...

Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:• There wi… more

The $10 Trillion Prize: Captivating the Newly Affluent in China and India
Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael
Harvard Business Review Press , English
Make money with internet -

Make money with internet

Do you have a new membership website or on-line business that you’ve been working onstarting? Do you notice that anytime you go to put the finishing touches on it, by some unknownpowerful cyber force, you end up on Facebook instead? Or MySp… more

Make money with internet
Unthinking: The Surprising F... - Harry Beckwith

Unthinking: The Surprising F...Harry Beckwith

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing di… more

Unthinking: The Surprising Forces Behind What We Buy
Harry Beckwith
Business Plus , English
Consumers and Wage-Earners :... - J. Elliot Ross

Consumers and Wage-Earners :...J. Elliot Ross

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Consumers and Wage-Earners : The Ethics of Buying Cheap, consumer, invest, wages, morals, Ethics, Idustrial revolutionOur little boy and over-worked girl are not, probably, typical Consumers and Producers. Still they represent large numbers… more

Consumers and Wage-Earners : The Ethics of Buying Cheap
J. Elliot Ross
The Future of Functional Foo... - James Robinson

The Future of Functional Foo...James Robinson

IntroductionFunctional food and beverages for digestive and immune health are benefitting from widening appeal. This is being driven by rising health attentiveness and a better understanding of the link between diet and health. Consumers ar… more

The Future of Functional Food and Beverages: Digestive and Immune Health
James Robinson
Datamonitor Consumer , English
Niche Marketing - Susan Randolph

Niche MarketingSusan Randolph

Table of ContentsQuestion your Way t o a Niche Marketing Strategy .Secrets to a Successful Niche Market Business . .Small Online Niches Big Tool for Small Business Marketing . Targeting Keywords and Optimizing Your Website . The Four Basic … more

Niche Marketing
Susan Randolph
RLP Enterprises , English
Elite China: Luxury Consumer... - Pierre Xiao Lu

Elite China: Luxury Consumer...Pierre Xiao Lu

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A ground-breaking exploration of the Chinese elite’s consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, ex… more

Elite China: Luxury Consumer Behavior in China
Pierre Xiao Lu
Wiley , English
E-mail Marketing Dynamo -

E-mail Marketing Dynamo

Are You Ready To Become An Email Marketing Dynamo? If Your Not Concentrating On List Building, Your Missing The Point!”Email Marketing Dynamo is a complete guideline that will show you the way through online marketing greatness in the most… more

E-mail Marketing Dynamo
How To Build Products That R... - Teddy Danfield

How To Build Products That R...Teddy Danfield

“Learn How Helping Others Benefits You And How You Can Begin Accomplishing Powerful Goals In The Process…”The secrets behind Having Inner Peace and Inspiring Others!As we’ve gotten to the point of fact that everyplace we look, we’re inundat… more

How To Build Products That Run Businesses - Discover The Art Of Value Driven Marketing; The Five Factors You Must Have
Teddy Danfield
RLP Enterprises , English