Lendle

RESET is not a sales book.

I want you to read this book from the perspective of my aggregated insight from listening to owners complain about how ineffective the traditional sales process has been…for quite a while.

The ineffectiveness stems from the fact that service providers have long struggled to convey their complex and subtle value propositions and connect them to an owner’s issues. To further complicate things, the amount of “noise” in our lives has increased (think about email, video, social media, and other news sources), so it’s become even more difficult for brands to break through with an impactful message.

Leadership has to RESET thinking and open up to learning a new way to connect with owners and decision makers.

RESET is about The Connection Process; the methodology I developed to help businesses grow in a faster, more collaborative, and intelligent way. By showing leadership teams how to unhook from traditional (linear) sales techniques, and focus on systematically gathering intelligence and leveraging their value, companies are set up to build flywheels for long-term sustainable growth.