As internet shopping continues to grow, third-party sellers are rushing to meet this insatiable online demand for products. Often third-party sellers use published Hot Product List's or more recently a new medium referred to as BOLO's (Be On the Lookout). Retail Arbitrage BOLO's are publicly shared in many online selling discussion forums, informing other seller's about the popularity and profitability of reselling a particular product. As a result of this public sharing of BOLO's, two opposing opinions have surfaced. The Anti-BOLO opinion group contends that BOLO's will result in a flood of new sellers, driving the selling price down, and ultimately damaging the selling price for existing sellers. The Pro-BOLO group contends that public BOLO's are hard to find products that have a very high customer demand, and BOLO's sharing assist seller's in growing their business without damaging the market place. This book follows 80 public BOLO's during the fourth quarter of the year, the height of internet retail selling, and documents the specific BOLO effects on the market place. See for yourself what the data collected says, and decide if the BOLO effect is good or bad for your internet retail business.
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