Ed Stevens was born and bred to be an entrepreneur. From sales training on the floor of his family’s Ohio-based retail furniture store to bootstrapping a disruptive eCommerce company, Ed‘s experiences provide lessons in business, leadership—and even in love. His amazing story is packed with drama, courage, horrors and heroics, plus moments of antic comedy. Throughout his journey, Ed encounters an astonishing variety of characters and situations: a great-grandmother who rides a giant tricycle to the grocery store; vodka-filled nights in St. Petersburg saunas; grueling Navy drills on a submarine passing through the Strait of Gibraltar; a heart-stopping technology outage that nearly killed a company. Edward Stevens has, in Allied to Win, written a gripping story about the power of big ideas and one man’s enthusing voyage through investor boardrooms and staggered growth towards true innovation in retail technology.