Ever do something you immediately regretted? Wish you could take back those words you just blurted out? Keep on wishing. Odds are against you. Eventually, almost everyone will get their 15 seconds of notoriety. So expect the worst and get prepared for it. You'll suffer less.
Lawyers are on the front lines when clients are caught in an unflattering spotlight. So are those who do Crisis & Reputation Management. They work side-by-side.
A LAWYER'S GUIDE TO CRISIS PR: Protecting Your Clients In & From the Media is a cautionary tale. It offers some do's, but far more don'ts. Its goal is to make you more valuable to your clients by providing an overview of the challenges of dealing with the media -- and the dangers of making missteps.
It's brief on purpose. You're busy and have little time. We have no desire to fill pages with fluff. We explore questions you said are important to you, and we distill essential concepts that you need to know. No wasted words.
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