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Simple breaks the myth of genius and madness underlying the ability to invent. The book reveals the Methodical Inventive Thinking (M.I.T.)
method, enabling anyone to invent and innovate. Simple is an ideal book for every thinking person. It is a mental growth book for those seeking creativity, new product development, and an inspirational source for business and technological people.

Author Gideon Gilda is an expert in the field of M.I.T. – Methodical Innovative Thinking. This revolutionary innovative method helps international businesses to achieve marketing and technological breakthroughs. Formerly a team leader at Intel, Gidi is the founder and CEO of Panta Rhei Knowledge Systems Ltd. He is a partner in Panta Rhei Innovenu – an electronics company in the toy market, and Newlife IT – an IT company based on innovative technology.

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