The book presents best practices in measurement and analytics for customer experience management (CEM) programs. Drawing on decades of research and practice, Hayes illustrates analytical best practices that will help you increase the value of your business data by helping improve the customer experience and increase customer loyalty. By measuring the right customer metrics, linking up disparate data sources and answering strategic business questions, businesses will be able to extract meaningful results that help executives make the right decisions to lead their company forward.
Solve a murder, save her mother, and stop the apocalypse? No problem. She has a foul-mouthed troll on her side. For Austin homicide detective Leira Berens, happy is running down bad guys and solving crimes. And she’s damn good at it. Which is why when the Light Elf prince is murdered, the king breaks a centuries old treaty and crosses between worlds to seek her help. Wait a min...
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