Witty, authoritative, comprehensive and fun, "Wake Up and Smell the Profit" is the ultimate guide to making more money in your coffee business. Discover the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone.