Go inside the retail cupcake business. Janelle Dietrick shares entertaining stories, expert baking tips and over sixty best-seling recipes from her experience of owning a cupcake shop north of San Francisco. Served with a soupcon of humor, she unravels the complexities of running a specialty bakery. Make the addictive Chocolate Safari, Red Velvet and Tiramisu. Learn how to pipe a beautiful rose and white chocolate Eiffel Tower. Recipes for every holiday are included along with gorgeous photos and valuable display tips.