The concept for Brand.gineering was developed as a result of our media production work for advertising agencies. At first, we were just doing re-writes on ad copy and before long we were actually writing ad copy for the agencies that was getting amazing results.At the same time we were producing marketing content for the entertainment and sofware industries that had a very short window for sales, so their brands had to be built quickly and see a profit within 3-6 months or die. The marketing techniques used in those industries have been largely ignored by the advertising industry, but not by us.In addition to that, very recent developments and innovations in traditional and on-line marketing have shaken up both industries and new approaches must be used to be successful. Old Search Engine Optimization (SEO) techniques are rapidly loosing effectiveness and new techniques using neural programming methodologies are now dominating and obtaining maximum results, a method we call CAE – Customer Attraction Engineering.The open sections of this book outline the basis of our philosophy. It’s a simple, yet very effective method. We like simple. Simple formulas are good and life is rarely very complex.In the Brand.gineering Workbook, we will shake up your corporate thinking and revolutionize your marketing approaches. You’ll be asked to forget the old, stale models learned in business school. You’ll no longer behave like corporate lemmings that dump huge sums of corporate resources into overblown advertising budgets for methods that perform poorly, do not get results nor contribute to your bottom line, just because everyone else does it.Well ask honest, tough questions and get you on track to meeting or exceeding your brand’s marketing goals, get your customers and entire team thinking on a new level and start moving you toward greater success.
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