The Ultimate Guide to Google Adwords Publishing. The book not only tells you how to use Google Adwords, but how to use it to maximize your dollars per ad click and secrets on how your low advertising budget into a large one.
Contents
Why use Google Adwords?
Ways of marketing
Example: I am searching for a laptop on Google?
Importance of Google
What benefits do I get?
Build a powerful campaign from scratch
Finding your potential visitor
Using correct keywords
Getting customer attention
Cost of keyword
How to get quality keywords
Build a table containing keyword list and its information
Things to remember
Demand
Supply
Profit
How to research?
Points to remember
Earn high rankings in Google's Organic Search Results
Terms related to search engine visibility
How to increase your search engine visibility?
Importance of keywords
Web based advertising
How does it work?
How to avoid expensive mistakes made by Google Advertisers
Using your company name
Using a single ad
Redirecting customers to homepage
Not making changes
Not using correct keywords
Avoiding negative keywords
Not avoiding the use of Google Adsense
Get the right target audience with targeted keywords
The Cornerstone
Try to be unique
No use of broader keywords
Using different keywords
Search is the main keyword
Chapter 7
AdSense Secrets, Coupons, and Tricks
How does it work?
Coupons
Ways to redeem a coupon
Billing information is already there
How does it work with automatic and manual payments?
Automatic payments
Manual payments
Things to remember
Chapter 8
Determine successful campaigns with Google's conversion tracking
What is Conversion?
Why should we track conversions?
Getting profits from ads and keywords:
Different type of conversions
How to do the set-up and to make it work
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