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Twitter for business? Don't be silly... Twitter's just a huge time suck that doesn't send me any traffic, any leads or generate any publicity... If this sounds like you,you're the owner of a small business and you want some of the Twitter love you keep hearing about then this book is for you. Inside we look at why Waitrose generated a tonne of negative publicity and how to avoid that Twitter pitfall. We'll look at things you can do right now to get more business as well as share a powerful branding case study and the Twitter impact upon it.

Twitter your business is part of the small business success series, helping you boost your business through simple, low-cost marketing techniques.

Genres for this book