Looking to sell your product into large retailers but unsure how to go about it?
The prospect of approaching retailers, or even knowing where to start can be very daunting if you haven’t been involved in the industry before. This guide gives you the inside information of what you should be thinking about and leads you through the process, simply, step by step.
Author’s note: I have been selling into retailers for all of my professional life. I have worked for one of the largest branded food companies in the world - for whom I sold some of the most famous billion dollar brands. I have represented small businesses, trying to get unknown products into some of the UK’s biggest retail chains. I have worked with supermarket buyers on how best to range specific categories, studied a postgraduate course in Grocery Industry Management and am in the process of setting up two brands. So, I know about some of the challenges to be faced and hopefully can give a little steer in the right direction.
This step-by-step guide takes you through how to start approaching the retailers that you know would be perfect for your product to sell in and understand the kind of things that retailers are wanting you to demonstrate in order to stock your product.
Chapters include:
▪ Finding the best retailer fit for your product
▪ Securing that first meeting with a big retailer
▪ What to cover in your pitch
▪ How to prepare for the meeting
▪ Step-by-step meeting guide
& Tips and watch outs to avoid
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