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Understanding CAN-SPAM - Michalis Kotzakolios

Understanding CAN-SPAM

Michalis Kotzakolios
Michalis "BIG Mike" Kotzakolios , English
17 ratings

Are you spamming your email lists by mistake?

Despite having been enacted more than eight years ago, many business owners, both online and off, are still failing to comply with CAN-SPAM in regards to Transactional and Commercial Email.

This easy to read book takes a look at CAN-SPAM from a marketing perspective, debunks a number of common myths/misunderstandings and works through the Seven Rules for Compliance.

If you're using email as part of your marketing activities, this is a "Must Read" to get you on the right track and avoiding the stiff penalties anyone can incur by violating CAN-SPAM.