So you want to know the secret to selling. It’s about time the secret is out and it’s my duty to finally break the silence and expose the truth about selling – or marketing if you prefer.
But first, let me give you a bit of introduction. Over the years, I’ve been selling building maintenance, bookkeeping services, breakfasts and lunches, business consulting, books, and a bunch of other things. Whether products or services, I’ve learned there is a common denominator to achieving success in selling.
A common answer to the question “What is the secret to selling?” can be heard in most any marketing seminar: “Location, location, location.” Well, I’m here to tell you: “NOT!!!” Sorry to burst your bubble, but in a general sense when it comes to any kind of selling, in my humble opinion, this is not necessarily the most important. Besides, as everyone has heard of it, it isn’t a secret!
Over the last couple decades, I’ve noticed a severe eroding in the profession of sales. From the grocery store to the fast food restaurant, from the telemarketer to the can of chunky soup, there’s been a breakdown in the way people market their products. It is my sincere intention to get the vocation of selling back on its tracks from whence it derailed, and in so doing, contribute to the success of everyone who reads this book.
Upon reading this secret breaking book, you will discover I am actually not a fan of sales people. Sometimes I feel like I really hate them. They’re always trying to get into my pocket and rip me off. They have no care or concern regarding the fact they are intruding on my supper, invading my personal space, and are unwelcome guests. Salespeople are self-centered, greedy, impolite, insincere, and downright rude. They treat me like a moron, yell at me everything I don’t want to hear, and once they’ve separated me from my hard-earned cash, are quick to abandon me for another target. Arrrgggg! I hate sales people!
But I must take a step back – after all, I’m a sales people – and I have to admit, not all sales people are jerks.
Back in the 70’s, before I started my first business, I found a really awesome book: W.S.O.B.S.I.B.A.N.P.L.U.F. (Why S.O.B.’s Succeed in Business And Nice People Like Us Fail).I don’t know if it’s still in print, but it raises a really great question about why us “nice people” fail in the area of sales. My purpose is to help other “nice people” like you overcome this most debilitating obstacle and brighten your horizon. It’s time the darkness is left for the light of day.
In every interaction with every person we come into contact with, those of us who are paying attention discover that people are like magnets – we either attract or we repel. This book is going to set you on the path to attracting people who will allow you to attract business and give you the success you’ve been looking for. The steps we’ll take were birthed in a seminar I used to give called “The Master Key to Success”.
John Mark
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