Media used to be a one-way street. TV presenters, radio producers and newspaper reporters created the media. Everyone else consumed it. They spoke, we listened.
When social media arrived on the scene, it was a revolution.Social turned media into a two way street. Everyone with access to a computer could be both a media creator and consumer. The Internet has turned us all – that includes you and me – into producers and consumers.
The good part? You are a media producer. You have access to an audience of billions. If you play this right, you can be one of the stars of the media revolution. And if you want to just earn a good living from it you can do that too.
In this book, social media expert Lori Taylor explains why you need to embrace the social media revolution, and gives you the tools you need to create your own social media roadmap.
In this book, you'll find:
•How a good roadmap will multiply your success
•How to avoid being overwhelmed by social media and all the options available to you
•The best websites for YOUR business can use right now to bulid your social media tribe
•Examples and case studies of social media success stories
•How to transform your blog into a social media hub
•A step-by-step guide to creating your social media roadmap
•How to track your impact on social media, and to tweak what you do to build your tribe as fast as possible
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