Let's face it, running a website and relying on free traffic can be a frustrating, tedious and confusing process.
You have just mastered SEO, were getting a handle on Social Media Marketing, and now there is a new key phrase – SMO or Social Media Optimization.
The difference with SMO is that social media marketing has the potential to send your profitability through the roof. But you have to do it well.
Social media is for building relationships and is more effective than attending seminars, trade fairs and talking to people on the shop floor, but you have to do it properly and you need tools to help you along.
SMO and SEO work together hand in hand; the advice and tools outlined in 'Is SMO the New SEO?' will allow you to develop a marketing plan which is both highly profitable and sustainable.
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