Google Adwords Implementation Guide is a condensed book that helps to explain what Google Adwords are and how to use them to make more profit in your business.
Full of tips from a Google Adwords experts with many years of experience working with small businesses & the Adwords Accounts of Clients.
Subject covered from The Table Of Contents:
Importance and Business Impact
General Account Set Up
Ads Online in 11 Steps!
Create a Campaign (Steps 1 & 2)
Create a Text Ad (Step 3)
Selecting Keywords (Step 4)
Estimate Search Traffic (Step 5)
Ad Status
AdWords Auction
Bidding (Steps 6 & 7)
Creating Additional Ads (Step 8)
Modify Kewords and Bids (Steps 9 & 10)
Enabling Ads (Step 11)
Create New Ad Groups (Optional Step 12)
Campaign Monitoring
Benchmarks
Return on Investment
Google Analytics
E-commerce