Lendle

From Kenneth Chuah, the prize winner in the 2004 Idea to Product Competition in Austin, Texas

“Anyone who wants to understand how to invent a product and take it all the way to market really needs to read this book. Instead of the usual generalities, Ken Chuah's book contains the specifics of how to get it done and who to talk to, whether you want to manufacture in the US or abroad. There are very few books which have this much helpful information.”
Gary Hoover, Founder of Hoover's, Inc. and Bookstop book chain store (now Barnes & Noble)
www.hoovers.com

Countless great products have failed to show up on the market because the “creators,” average people with five-second flashes of inspiration, didn’t know what to do with their ideas. The book, Selling to American People: Make millions by turning your brilliant idea into a hot product , gives these people a step-by-step guide through the process that professional developers use to produce and market products, but focuses on self-production. Ken Chuah uses his own experiences to help the beginning “inventpreneur” (an inventor + entrepreneur) with low-budget strategies, a unique screening test to pinpoint the best manufacturers, and an in-depth chapter on understanding foreign culture for the outsourcing inventpreneur.
Selling to American People streamlines the process of converting ideas into products, emphasizing self-production rather than licensing deals. A reader will learn to identify his or her idea’s potential with market research pinpointing the potential product’s target audience. For security during this and the development process, Selling to American People covers different types of patents, non-disclosure agreements, and other ways to protect intellectual property. For the production phase, it outlines strategies for minimizing the initial startup budget. This includes the pros and cons of overseas manufacturing and information for the inventpreneur who chooses an overseas manufacturing partner. Ken gives advice for working with different types of retail buyers, such as big chain stores or online retailers. Selling to American People gives guides for publicity, marketing, and methods of selling one’s innovative product. Written in layman’s terms for people new to the invention industry, Selling to American People is the perfect guide for beginning inventpreneurs.

Chapter 1: invention of new products, customizing existing products, and how an inventpreneur can do both
Chapter 2: market research, assuring that an invention will have an interested target audience
Chapter 3: patents and protecting intellectual property
Chapter 4: prototyping methods and packaging design
Chapter 5: finding and evaluating overseas manufacturers
Chapter 6: screening test to identify the best manufacturers—applicable for US and overseas companies
Chapter 7: cultural exchange and knowledge vital to doing good business in China
Chapter 8: product distribution, pricing, and retailers—finding the best way to sell an invention
Chapter 9: public relations, advertising, and marketing
Chapter 10: customs and shipping strategies
Chapter 11: working with business partners and other tips to stay on budget and on track

About the Author
Kenneth Chuah is a devoted entrepreneur and inventor, a prize winner in the 2004 Idea to Product Competition in Austin, Texas, and an active participant in many entrepreneur and inventor activities. His first company, which he started from his home, later secured many large retailers in US. He is currently the president of Abiie, LLC (www.abiie.com), a company manufacturing juvenile products. Ken helps others pursue their dreams by providing consultations to small and medium-sized firms wishing to expand their business overseas. Ken is based in Austin, Texas.