Chartered Marketer and Senior Marketing Professional, shares his insights for conducting a successful marketing audit - resulting in a marketing program with a real competitive edge! “A marketing audit is perhaps the most neglected strategic activity in a company! It is one of the best kept secrets – an intelligently and skillfully conducted marketing audit is a sure-fire way toward corporate excellence.”• Do you want to improve new product success and improve your customer retention rate?• Is your business currently “under-performing” and lacking the “edge”?• Do you want to increase your business’s profitability?• Are you serious about growing your business?• Do you want to learn more about marketing audits and save time and money in the process?If yes, then THE MARKETING AUDIT HANDBOOK is for you!In this completely revised and updated book, Dawid J. Malherbe shares with you information that can help you to unlock your organization's skills, resources and capabilities. He will show you how to save on your next audit and how a marketing audit can improve your business’s overall performance!In the end it is mostly innovative and progressive companies engaging in it, helping them to retain their pioneer status in the market – since marketing audits invariably help a firm to identify the real essence of that which makes it unique, i.e. its skills, resources and capabilities - identify those superior skills, resources and capabilities (that is unique to the company) and the end result will be acquiring a sustainable competitive advantage for your product, SBU, or/and organization – now that’s a nice prospect! THE MARKETING AUDIT HANDBOOK is essential material for the “can do” entrepreneur, marketing consultant, and business executive who aspire to discover their company’s (or client’s) unique and leveragable strengths. The book, amongst other things, presents an extensive list of 130 marketing audit questions, gives the various components of a marketing audit report, supplies value-adding auxiliary research material, etc. The art of conducting a successful marking audit lies primarily in asking the appropriate questions, intelligently. AND it’s not taught in Business School or in marketing textbooks! This is why THE MARKETING AUDIT HANDBOOK shares with you the ‘Art of Asking Questions, Intelligently.’
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