Lendle

This work offers a summary of the book "A GOOD HARD KICK IN THE ASS: Basic Training For Entrepreneurs" by Rob Adams.

Rob Adams is the founder and managing director of AV Labs, an earlystage venture capital company.

Many aspiring entrepreneurs believe that their ideas are groundbreaking, their markets are ripe and all they need is some capital and a bit of advertising and they're good to go. That's not the case and Rob Adams' book is a frank reality check about what really matters in a startup. In A Good Hard Kick In The Ass, he suggests a set of nine fundamentals to starting and growing a business. Adams also pinpoints five key milestones to reach for when getting your product to market, from validating the prospective market and designing a business model to lining up investors and proving the product can be made.

This summary demonstrates the importance of shifting your emphasis from the business model to the sales model, with useful explanations of the four most common sales models used by startups. If the product sells investors will back it and your company will be a success. Anyone looking to start and grow a new business will appreciate the candid advice in this engaging summary.