Want to learn more about the market for Social Gaming and Facebook's Achilles' Heel? Veteran industry expert P.J. McNealy from Digital World Research details the Early Days of the Social Gaming market. In Early Days, McNealy:1. Critiques the early leadership positions for the Big Three of Social Gaming -- Facebook, Apple and Google -- and how those positions could change as soon as the next 12 months.2. Places the Early Days in context to business lessons learned -- or missed -- from the video game console cycles, and the beginnings of the free-to-play (F2P) model in Asia nearly a decade ago.3. Breaks down and demystifies the business model for Social Gaming--with a deeper look at each part of the model, with a keen eye on viral marketing, the biggest wild card in the Social Gaming model.4. Reviews the secular trends in Social Gaming, including Facebook's driving Social Gaming on a worldwide basis, the confusion over key metrics being used for gaming, and a look at key companies. Which company is key player today, who's out, and who's on the sidelines?5. Introduces the next big thing--Gen M gamers!6. Uncovers one of key new roles emerging at Social Gaming companies -- The Rise of the Data People.7. Demonstrates how Wall Street is misinterpreting data from Social Gaming, and what to look for that matters.8. Takes a closer look at Zynga's business model, and its cozy relationship with Facebook that could lead to some challenges for both companies.9. How gaming could lead to revenue and advertising problems for Facebook, and historical lessons missed due to hubris.10. Gazes ahead to take five brave stands on the next few years of Social Gaming. Additional chapters cover the impact of Social Gaming on retailers, the likely end to the use of "treasure chests" in Social Games, and the future for any company with data and content creation. About the author: Digital World Research founder P.J. McNealy has conducted research in the technology and gaming sectors for 13 years, working with Wall Street firms Gartner, American Technology Research and Loch Capital Management. He is a sought after expert in the gaming and technology sector and has been a widely featured in national and trade media, including CNBC, Bloomberg TV, The Wall Street Journal, USA TODAY, Barron’s, The Economist and Reuters.In 2011, McNealy combined his unique expertise in marketing research analysis, in-depth financial analysis, and the Gen M consumer market, to launch Digital World Research—a research and consulting firm. For more on Digital World Research, visit www.digitalworldresearch.com.
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