A basic owner manager's guide to achieving business growth through sales management and market segmentation, covering sales force management, and sales improvement strategies including exporting, so as to generate profitable sales growth
In the new economic climate, some businesses may not survive if they do not grow substantially.
So does your business need a step change? Do you need to deliver growth?
Achieving growth can be a real challenge in today’s economic environment and highly competitive global economy.
But of course, it’s not just about achieving ‘any old growth’; the old adage ‘Turnover is vanity, profit is sanity’ is as true today, perhaps more so, than it has ever been.
So for any business that is looking to achieve growth, for that growth to be sustainable, the business has to plan to achieve profitable growth, where gross and net profit margins are protected; so that they are available to be reinvested back into the business to support further growth.
To achieve profitable growth, a business that is serious about growth should:
1. lay out a systematic process to achieve growth as cost effectively as possible; and then,
2. measure and manage the process to make sure it happens.
And whatever measures you want to use, whether it’s return on investment, cost of customer acquisition or customer lifetime value, this Galen Partners Business Guide can help you to achieve business growth through profitable sales growth by looking at sales management, market segmentation,and sales improvement strategies including exporting.
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