This book provides the reader with a comprehensive overview of the kind of steps to perform in order to start a catering business. It covers a wide range of areas including the methods for identifying which particular niche within the myriad of catering opportunities would suit the reader the best. It also includes practical information on the kind of paperwork will need to be completed and step by step instructions for preparing a business plan and a catering contract.
It covers different marketing techniques for launching and promoting the business, setting achievable goals and a number of sections that deal with menu selection, calculating costs and appropriate prices to charge for catering events that will effectively guard profit margins.
It also provides some help with managing the financial side of the business including how to provide fair and clear explanations to potential investors for both the sources of your pricing techniques and the background of your financial forecasting.
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