The fact that you are here tells me you already know why you should use video in your “business.” (I use business in the widest sense of the word; it does not have to relate only to making money.) You already know that video blows every other marketing tool out of the water. Video generates never-previously-heard-of conversion rates, out-of-this-world click-through rates and is responsible for earth- shattering audience retention. Video-marketing statistics attract any superlative you care to name.