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Mobile Oil Change Business Model... - Lance Winslow

Mobile Oil Change Business Model - A Collection of Essays Volume II (Lance Winslow Small Business Series Book 2)

Lance Winslow
Online Think Tank Virtual Press , English
Buy Now at Amazon

This is a collection of articles, concepts, and essays for those in the mobile oil change business. This collection is for automotive business consultants, oil change industry professionals, auto service operators, and those who'd like to get into the business. All articles were written by Lance Winslow (now retired), Founder of the Oil Change Guys, a mobile oil change franchise company. The topics in this volume include:

1. Mini-Marketing Strategic Plan for Mobile Oil Change Business
2. Tucson AZ Market Case Study
3. Assessing the Local Market
4. Marketing Mix Strategy
5. Fixed Site Versus Mobile Oil Change Business
6. Phoenix AZ Market Case Study
7. What About the Waste Oil?
8. Marketing Mix for Mobile Oil Change Businesses
9. West Virginia Market Case Study
10. Most Successful Elements
11. Competitive Advantages
12. Does a Mobile Operation Really Make Sense?
13. Choosing Van Configurations
14. Marketing to Corporate Employees On-site
15. Direct Mail Advertising for Mobile Oil Change Companies
16. Lake Havasu City, AZ Market Case Study
17. Preparing Business Plan Proformas
18. Competitive Intelligence Gathering
19. What About Hydrogen Cars of the Future
20. More Questions You Should Be Asking
21. Starting a Mobile Oil Change Business in 2010?
22. Mobile Oil Change Profitability Projections
23. Cincinnati, OH Market Case Study
24. Marketing at "Employee Day" Corporate Events
25. Why I Like Melric's Guide as the Industry Standard
26. Public Relations for Mobile Oil Change Companies
27. Ventura County, CA Market Case Study
28. Keeping Corporate Office Complex Customers Happy
29. Municipal Code Enforcement Issues and Challenges
30. Choosing the Best Work Van
31. Starting on a Shoe String
32. Which is Best – Mobile Detailing or Mobile Oil Changing
33. Marketing Concepts for Corporate Clients
34. Las Vegas NV Market – Case Study
35. Equipment Leasing Considerations
36. Fleet Customers Versus Personal Cars
37. Advertising Ideas
38. Adding Power Steering Flush to the Menu
39. The 10-Personal Car Per Day Dilemma
40. Is Mobile Oil Changing a Viable Business Model?
41. Business Management Decisions
42. Managing Waste Oil Filters
43. Mobile Car Wash Versus Mobile Oil Change
44. Jobbers and Suppliers
45. Houston Market – Case Study
46. Franchising Mobile Oil Change Units
47. Disadvantages of Inventory Control for Mobile Units
48. Growing the Company Big
49. Why Mobile Oil Services Make Sense
50. Future Graphic Coated Oil Change Throw Mats

Genres for this book