It is truly amazing how quickly the Internet and the World Wide Web became a necessary part of our daily routines. Until recently, to access the Internet required a desktop computer connected to a cable modem. Wireless modems became available which offered the ability for a desktop or lap top to connect to the Internet without a cable. Although exciting and mobile, initial broadband services were slower and limited to distances in range. . .
This article addresses: A key feature of the maturing Internet is the steady trend toward mobility. Discuss the existing and emerging technologies that marketers could use to reach online users on the road, and identify some of the potential concerns that businesses face when they attempt to follow online consumers away from their desktops.