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‘The Fresh Brew’ contains inspiring life stories of twenty-five IIM Lucknow Alumni who followed their heart, their dream, their passion! Many gave up lucrative careers with leading banks, consulting firms, marketing firms, technology firms to strike out on their own. They became entrepreneurs or pursued alternate and independent careers. This is a collection of their experiences and learnings and brings out the subtle dilemmas that they negotiated on their quest for independence — both personal and professional.

“I am sure, this book will inspire the creation of many such leaders who would emerge as employment generators for the nation.” — Dr APJ Abdul Kalam in his foreword

“These fabulous and well-told stories span entrepreneurship from areas as diverse as arts, IT, and football. I found myself inspired by the entrepreneurs’ perseverance and passion. If you haven’t yet decided to follow your dream, after reading these stories, you surely will!”
— Laura Parkin, CEO and Co-founder, National Entrepreneurship Network (NEN)

“Too many books just focus on the ‘good and successful’ parts of entrepreneurship, but this book makes you feel both the pain and the glory achieved by the entrepreneurs. Read it, read it again and if you have the guts to make the leap, do it.”
— Allwin Agnel, Founder & CEO, PaGaLGuY.com

“Informative, interesting, and inspiring in equal measure, this is a definite must read for anyone who ever dreams of striking out on their own. And even if you haven’t thought of doing so, read it anyway – you just might.”
— Vinit S Chauhan, President, IIM Lucknow Alumni Association