The definitive "how to" for anyone looking to start or grow a small or home-based business; from deciding whether or not you have what it takes, to building a successful and ethical business. In this book you'll learn how to: use business plans, contracts and record keeping, develop your brand, network, handle difficult clients, develop a 'professional' YOU, create a marketing plan, use social media to expand and grow, grow your business with employees or independent contractors, shorten your learning curve by reading the real life experiences of 21 established, professional entrepreneurs, and much, much more!