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In Sales Eats First, authors Noel Capon and Gary Tubridy use quantitative and qualitative research and in-depth interviews with 32 senior sales executives at some of the world’s leading companies to illustrate how those that combine world-class practices in strategy, organizational structure, and performance management can truly out-think, out-offer, and out-sell the competition.

The result is a set of company examples and sales lessons — from Cisco, FedEx, Genzyme, Hewlett-Packard, Honeywell, Johnson & Johnson/Vistakon, Johnson Controls, Master Card, Oracle, Pitney Bowes, SAP Business Objects, Sony Electronics, Thomson Reuters Legal, Whirlpool and Xerox — all wrapped up in an essential read for today’s sales professional.

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