When Elvis Presley died on August 16, 1977, he began his ascension from pop stardom to cultural phenomenon, canonized as an American myth. Today, more than five hundred fan clubs preserve his memory. A brief entry in the 1989 New American Desk Encyclopedia described Elvis as the "first major rock 'n' roll star and present-day cult hero." In this special collection of three full-length essays, writers explore the King of Rock 'n' Roll's cultural legacy, as well as that of Sun Records founder Sam Phillips, who first recognized Elvis's potential.