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Comprehensive Business strategy... - Danisha Nathyal, Rahul Jain

Comprehensive Business strategy Case (Case Study)

Danisha Nathyal, Rahul Jain
unknown , English
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This is a comprehensive case study on Business strategy on Indian Innerwear Industry .

POSSIBLE WAY FORWARD / CHOICES/QUESTIONS
A. What should be the strategy of TT Ltd. for undergarments category? Should TT Undergarments aggressively target the mass markets by hiring the bollywood superstars?

B. Should TT Ltd. shift its focus to semi-premium/premium segment? If yes, in what manner ?

C. What should be the product portfolio of TT Garments division and Why?

D. What should be the retail strategy for the TT Undergarments and why?

E. What should be the major focus of TT in the Undergarments value chain?

Genres for this book