You've definitely heard of the popularized maxim, "The Money is in the List". But did you know that one of the most effective methods in list building you should master your skills on is creating your own Landing Page?
A Landing Page, also known as Name Squeeze page or Lead Capture page in other circles of Internet Marketing, is one simple page that does absolutely NOTHING else but convert your visitors into subscribers of your mailing list.
If you can achieve a 30-40% conversion rate then you're doing pretty good. Anything more than that is excellent but anything less than that... it needs fixing! If the practice of Landing Pages still appeals to you as a totally new concept, then this book is a must read.
Landing Page Success Guide shows you how to create your very own Landing Page and design the system behind it so you can just "set it and forget it" while it collects leads like clockwork and build your list without having to involve you in the process!
Table of Contents:
Introduction to Landing Pages 5
The Landing Page System 6
What You Need Before Getting Started 8
Planning Your Landing Page Theme 9
How to Write a Landing Page that Converts 10
Tips on Increasing Your Landing Page Conversion Rate 12
Driving Traffic into Your Landing Page 14
Finest Examples of Landing Pages 16
Resource Guide 18
Bonus! 19
Sneak Preview:
Introduction to Landing Pages
Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.
Another common word that is often used to describe landing page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.
So what is important to learn in an introduction to landing pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.
Another important thing you will want to take away from this introduction to landing pages is that every landing page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.
These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).
Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy.
If there is anything you absolutely must take away from an introduction to landing pages, it is that you cannot create a landing page or squeeze page that isn't focused.
The Landing Page System
The landing page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams – and how you can manipulate them.
Let's start with the landing page itself: all traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a sales page.
... To be continued. Buy this book now!
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