Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.
Seduction. Love. Scandal. Destruction. “Throw the tournament, or someone close to you will get hurt.” A threat against Jacob is a threat against Jean-Pierre. What should have been an idyllic Christmas in Whistler is tainted by a mysterious message. It becomes clear that it is no joke when Jacob’s life is threatened. Can Jean-Pierre keep Jacob safe for the tournament in Edmonton...
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