In the age of “citizen-journalism” Publicity & Marketing for Mere Mortals is one of those rare books that isolate fundamental truths that make a difference, and illuminate the reader (whether that be a citizen journalist or professional) of tips, tactics, and samples that allow for in-house publicity and marketing for small business, non-profits, and educational organizations. Due to the current economic climate, and the shrinking staff at many major newspaper-publishing houses, more and more people are finding themselves not a loss for words…..but at a loss getting their messages “heard.” With proven examples, and a fresh look at economical and effective marketing tactics, Publicity & Marketing for Mere Mortals presents valuable information to volunteers, staff, and management. It should be required reading for anyone interesting in sharing a message, yet with limited financial resources.
Solve a murder, save her mother, and stop the apocalypse? No problem. She has a foul-mouthed troll on her side. For Austin homicide detective Leira Berens, happy is running down bad guys and solving crimes. And she’s damn good at it. Which is why when the Light Elf prince is murdered, the king breaks a centuries old treaty and crosses between worlds to seek her help. Wait a min...
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