How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
Can women truly trust their medical test results? Dedicated pathologist Dr. Sophie Cadeaux is determined to find the answer to that question — no matter what it takes. When a shocking exposé uncovers labs putting profits ahead of patients, Sophie's world is shaken to its core. While regulatory action may promise to restore faith in the system, Sophie suspects a hidden agenda re...
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