The advent of social media has changed the whole face of internet marketing.
Before social media, an online business would get online exposure from extensive business to business advertising and word of mouth promotion. While these two methods remain to be very powerful online promotional strategies, social media marketing has enhanced them and further intensified their power and influence.
By means of social media, internet marketing has become more interactive. Communication spreads twice as fast and reaches twice as far more people.
The results of social media marketing are rapid and far-reaching. Social networks or social communities can give any business wide-scale online publicity at a faster rate by way of recommendations through sharing, bookmarking, posting or “tweeting” a message.
This book has an extensive listing of social networking sites, social bookmarking sites and video-sharing sites which will help the new social media marketer easily find his way into the vast social media landscape.
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