Selling during a recession is daunting. Money is tight. Companies scramble to cut costs and price objections abound. To win sales in this environment, salespeople need to be prepared. They have to know how to engage buyers, emphasize value, show benefits, and most importantly, overcome objections. Now they can as America's leading sales experts share their recession-busting secrets in Vol. II of the Top Dog Sales Secrets series. Salespeople will discover proven ways to sell more in a struggling economy, including ways to create opportunities in a downturn, shorten sales cycles, steal business from the competition, attract new clients and stay motivated. Readers will learn to overcome the recession objection and earn top dollar even in tough times.
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