A combination workbook and planning guide to help you succeed in communication-critical situations!
Winning Through the Art of Words helps you develop lifelong skills in communication … and attain life-enhancing results in the process!
This unique guide is based on timeless techniques of effective communication and human psychology culled from 2,500-year-old principles of persuasion. But this is no textbook. Rather, it’s a workbook for use in everyday “communication-critical” situations (job interviews, sales presentations, speaking at public forums, writing letters of appeal) where you need to influence others – to your benefit.
This easy-to-use planner contains essential tools and techniques:
• Learn the secrets of the AIMS approach – Audience Analysis, Identification, Message development, Speaking style – to quickly size up communication situations and seize the opportunities at hand.
• Use the planning sheets to help you research and prepare for all communication-critical encounters in professional and personal circumstances.
• Grasp memorable insights from instructive quotes by history’s greatest scholar of speech and human psychology – Aristotle.
Winning Through the Art of Words delivers down-to-earth guidance to help you reach the peak of professional and personal success!
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