Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connection, and why others don't. Using Gallup's 60 years of global consumer data and tons of consumer stories, William McEwen shows that many marketers are great at wooing a "first date" with consumers, but only the best can create a lasting marriage between buyer and brand. The book explores how emotions such as confidence, integrity, pride, and passion can make consumers want to stand by a brand, and shows how skillful brand management can keep a consumer-brand marriage fresh and satisfying. Tools to rate Engagement Potential and Customer Engagement are also provided, allowing marketers to quickly and objectively rate their own brand's performance.
Solve a murder, save her mother, and stop the apocalypse? No problem. She has a foul-mouthed troll on her side. For Austin homicide detective Leira Berens, happy is running down bad guys and solving crimes. And she’s damn good at it. Which is why when the Light Elf prince is murdered, the king breaks a centuries old treaty and crosses between worlds to seek her help. Wait a min...
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