Competitive strategy begins with the iterative assessment of the external environment and the organization\'s internal capabilities. This process of looking outside as well as inside is known to strategic planners by the acronym \"SWOT\": Strengths, Weaknesses, Opportunities, and Threats. This chapter addresses three of the most important areas in which a company\'s internal strengths and weaknesses should be evaluated and presents a nine-step method for conducting your evaluations. This chapter is excerpted from Harvard Business Essentials: Strategy.
1867. The Civil War is over. Yet there is much unrest and resentment that lives on throughout the land, and in the hearts of many... Marco steps out of the ashes of the war; a man turned bounty hunter had everything which mattered most to him violently stripped away. So he emerges with a burning desire like none other to find redemption, and a new purpose in life. He sets off i...
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