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Lendle

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This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies.

  • Represents the view of the entrepreneur in local as well as multinational corporations.
  • Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies.
  • Considers how companies operating in EMEs can cope with the main environmental constraints.
  • Written in an accessible style, free from jargon, and does not require any prior technical knowledge.

Genres for this book